Global Technologies Video

Global Technologies was the first electronics assembly manufacturer to be accredited by MedAccred for medical device components. Velarde Marketing worked with company executives to write, shoot and produce a video highlighting steps Global had taken to receive this prestigious designation. The video was completed in just a month, and was ready for an important national conference where the company was showcased as the first in its industry to receive MedAccred accreditation.

West Michigan E.N.T. & Allergy Promotions

This physician practice needed to establish a consistent look after a recent merger, and promote a new location that is conveniently located for patients in northern Ottawa County. Velarde Marketing developed messaging to build awareness that West Michigan E.N.T. is now “just over the bridge.” Consistent design across ads and direct-mail allows all pieces to work in tandem to build awareness in a new market.

Four Pointes Newsletter

This non-profit provider of services to older adults counts on Velarde Marketing to oversee the production of their ongoing newsletter. Suzanne Velarde acts as editor and project manager to ensure that information about the agency’s programs and services is delivered to its target population in a timely manner each month. This arrangement minimizes demands on staff time, while Four Pointes members and community stakeholders see the newsletter as a reliable and invaluable communications piece.  

Star Logic Solutions Brochure

Star Logic Solutions, a full-service IT and communications services company located in Muskegon, Michigan, needed a new look for their corporate brochure. Velarde Marketing created a sleek, modern piece that communicates their services without talking above their target clients. Copy is concise, well-organized, and easy to understand. The brochure also highlights Star Logic’s StarCare One preventive maintenance program, which has proven to be an effective door opener to new business.

Orthopaedic Associates of Muskegon Ad Campaign

Increased competition among healthcare providers compelled Orthopaedic Associates of Muskegon (OAM) to increase their visibility along the lakeshore. Velarde Marketing developed a strategy that included print, outdoor and digital online advertising. OAM saw a record number of patients the year following the execution of the campaign.

Press Releases

Velarde Marketing offers writing and press release distribution services so you can effectively tell your story via news outlets.

Four Pointes Branding

Four Pointes Center for Successful Aging hired Velarde Marketing to facilitate the development of a new name for the organization, a new logo, and a new identity package. Research was conducted among various stakeholders before multiple name options were presented. The Four Pointes name reflects the four pillars of successful aging – physical, intellectual, spiritual and social balance. The agency’s updated look reflects the energy and positivity that is increasingly being embraced by today’s aging population.

Muskegon Surgery Center

This client asked for a simple yet elegant look that emphasizes the patient focus of their new business. We are well on our way to creating a family of materials that are consistent in design across different media, and convey the calm, comfortable environment patients encounter when they come to the surgery center.

“Suzanne listened to what our marketing objectives were and brought creativity and organization to the table. We were able to develop a look and materials that were very professional and timely with Suzanne’s help. We would not hesitate to use Velarde Marketing in the future.”

Julie Greene, CEO
Muskegon Surgery Center

Bayer CropScience

These brochures show that industrial, even heavy industrial marketing pieces can still be visually appealing. The company used the larger site marketing brochure to secure the sale of portions of its large piece of property in Muskegon Township.

Spring Lake Community Fitness and Aquatic Center

When Velarde Marketing was hired to promote the grand opening of this brand new facility time was of the essence. Within 8 weeks a marketing plan was developed, a logo and corporate identity package were in place, and an all out marketing blitz was in full swing. The one-day grand opening event drew more than 1,500 people and the center’s 12-month membership goal was achieved in less than 9 months.

“We had a vision for the launch of our new fitness and aquatic center, but Velarde Marketing showed us the way to make it happen. Suzanne gave us the type of big picture thinking and attention to detail we needed. Partnering with Velarde Marketing was the best decision our district made as we prepared for our grand opening.”

Dennis Furton
Superintendent, Spring Lake Public Schools

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